Cookies United History
With a $400 loan from his mother, Rocco Vitarelli Sr. opened his family run bakery in a small neighborhood store front in the Bronx, New York.
As Rocco’s reputation for quality cookies spread, the bakery quickly outgrew its Bronx facility and relocated to a larger bakery on the shores of Silver Lake in beautiful Baldwin, New York and Rocco renames the Company: The Silver Lake Bakery.
Silver Lake’s European-born, old-world bakers, perfect their signature classic Italian Rainbow cookie recipe and the Company’s offering of high-quality cookies expands exponentially.
Silver Lake acquires Continental Cookies a regional baker of classic Italian cookies and confections.
Silver Lake purchases Color a Cookie, a specialty baker of decorated, character cookies and gingerbread kits.
Silver Lake is acquired by United Baking, a leading muffin manufacturer founded by Louis Avignone and Wally “Famous” Amos. Silver Lake is reborn as Cookies United.
“All the Cake in just One Bite!” Cookies United introduces the grab n’ go CakeBites with its Classic Italian Rainbow. Today, Cookies United has over 20 CakeBites varieties sold across the United States, Canada and Mexico.
In response to the increased demand for high quality CakeBites, Cookies United invests over $20 million in a state of the art, one of a kind, automated baking line.
Cookies United introduces “Filled By Cakebites”: delectable crispy cookies filled with indulgent creams and enrobed in various velvety coatings, including Cookies & Cream and the fan favorite: Peanutter.
“Crumbles” becomes the newest addition to the CakeBites family. Part Muffin, Part Crumb, Crumbles reenergizes the grab & go breakfast category.
Dedicated to quality and committed to innovation, Cookies United continues to offer affordable indulgence to our consumers.